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Company profile and mission statement

Company profile

South Ocean Electric Wire Company (Pty) Ltd (SOEW) was established in 1989 and is a subsidiary of the JSE listed company, South Ocean Holdings Ltd.  SOEW operates an electrical cable manufacturing plant in Alrode, since relocating from King Williams Town in December 2001.  A full range of low voltage electrical cables are manufactured, from typical household wiring to industrial steel wire armoured cables.  These are sold to electrical wholesalers and distributors who supply the building, construction, mining and retail industries.  Manufacturing processes utilise practices which minimize any potential harmful impact on the environment.  

SOEW is a medium sized manufacturer of electrical cables with its main market in the general-purpose market, focusing on the wholesale sector.  In 2008, the company initiated exports into new markets in Africa and this growth has been steady.

SOEW endeavours to maintain excellent customer relationships, meeting their short and long term requirements, which is supported by excellent service and competitive pricing. The products are delivered to customers by SOEW’s fleet of trucks and delivery vehicles.

Quality products are supplied to customers and our products comply with standards laid down by the South African Bureau of Standards.  The company was certified compliant with ISO 9001:2008 Management Standard in July 2009.  The plant has quality control facilities and a testing laboratory to ensure that SOEW products perform optimally. The quality of all products are tested by the quality department team in its newly upgraded laboratory to ensure that SOEW products comply to the highest standards and perform optimally.

SOEW employs approximately 259 people who represent the full complement of personnel necessary to sustain the growth of our operation and includes electrical, engineering, administration, marketing and semi-skilled personnel.

The company consistently works to improve the skill levels of staff, encouraging growth and development.  The company emphasises on-the-job training and provides Adult Basic Education and Training to staff members. 

The company values the Health and Safety of its employees, creating a safe environment to operate in.

Mission statement

  • To Offer Excellent and Reputable Service to our Shareholders, Customers, Suppliers and Staff.
  • To be the Lowest Cost Producer with Products of the Highest Quality.
  • To Remain an Entrepreneurial Company, and Create an Environment that Develops all of our Employees to Attain their True Potential.